Above left: The catwalk at the Museum of Modern Art, outfitted with staples from the Ralph Lauren Home collection, including the Hudson Street Lounge Chair, Langley barware, silver-plated model cars, and glass hurricanes.
Remember getting all dolled up? It was a moment of reacquaintance when Ralph Lauren staged its runway presentation for the fall/winter 2022 season at the Museum of Modern Art in Manhattan this March—its first show since 2019.
The set was an imagined New York City residence inspired by Lauren’s own Fifth Avenue aerie, as seen on the cover of ELLE DECOR’s October 2010 issue: a whitewashed duplex, accented by pops of shiny chrome and race-car red.
“I deal with color all the time when I’m working,” Lauren told the magazine then. “When I’m at home, I need to feel like I’m floating on a cloud.”
The crowd at MoMA rallied around the fantasy, spurred on by Gigi Hadid in haute equestrian ready-to-wear. The materials—alligator and gold, velvet and embroidered calfskin—echoed the luxe environs, reframing black and white as a foundational color story worthy of the red carpet.
But event dressing isn’t the only thing on Lauren’s carefully curated menu. The brand’s Milan flagship opened last fall, complete with the Bar at Ralph Lauren, its first hospitality experience in Italy.
And Palazzo Ralph Lauren, its local HQ, has transformed for Milan Design Week into “Ralph’s Milan,” hosting a series of invitation-only events. Even if you’re not on the list, one thing is clear: It’s Ralph’s world—dress accordingly.
This story originally appeared in the Summer 2022 issue of ELLE DECOR. SUBSCRIBE